A new chapter is unfolding. The campaign for Paradise City 2026 has officially begun - and with it, a fresh wave of energy, ideas and imagination.

After our first-ever sold-out edition in 2025, we're more inspired than ever to dig deeper into what makes this festival so unique This year's theme, Beneath the Surface, invites you to look closer. Because Paradise City is more than a music festival - it's a world that reveals itself slowly, layer by layer. The deeper you go, the more you feel. Underneath the beats and bright lights flows something more: connection, creativity, and a sense of togetherness you can't quite explain.

In 2026, that feeling will be present in every detail - from immersive new experiences and hidden corners to upgraded stages, bold scenography and unexpected encounters. We're building a playground for curiosity.

To mark the start of this journey, we're proud to unveil our brand-new campaign artwork by Mutant. Inspired by the iconic Lobster design of the last two years, this next evolution explores the dreamlike world beneath the water's surface: a visual metaphor for the deeper layers of Paradise City waiting to be discovered.

Some things you can only find… beneath the surface.